2025 marks a major milestone for Born Irish Whiskey as it unveils its first-ever out-of-home (OOH) advertising campaign, bringing high-impact brand visibility to one of the world’s busiest transport networks.
Following the success of its bold and unconventional St Patrick’s Day campaign, Born Irish is doubling down on marketing investment with a striking presence across the London Underground. The campaign goes live on 7th April, delivering illuminated, high-impact advertising across key high-traffic sites, including Waterloo, Victoria, and Paddington stations.
Bringing its signature attitude to life, the Defiantly Dark, Deliciously Smooth campaign challenges everything consumers think they know about Irish whiskey. Born Irish is a brand that refuses to follow the rules, defiant in tone yet undeniably smooth in taste. This campaign is a powerful statement of its unique identity: unashamedly bold, unmistakably dark, and irresistibly delicious.
The campaign also engages consumers beyond the Underground, featuring a QR code offering a 20% discount through the brand’s website, making it easier than ever to experience Born Irish Whiskey firsthand.
Ali Pickering, Chief Marketing Officer at Drinksology Kirker Greer, commented:
“Born Irish Whiskey is all about ripping up the rulebook, and our first OOH campaign is no exception. We are making a statement in some of the busiest locations in London, ensuring maximum impact and visibility for the brand. This campaign is part of our continued investment in Born Irish, and there’s plenty more to come, expect even bigger and bolder moves throughout 2025.”
Born Irish Whiskey continues to challenge convention, delivering a fresh perspective on what Irish whiskey can be. The London Underground campaign is just the beginning of an exciting year ahead.
About Born Irish Whiskey
Born Irish, a triple distilled Irish Whiskey blend, is aged in deep #4 alligator char ex-bourbon casks for the ultimate expression of colour and flavour. It is then finished in rich stout casks for elevated malt character and colour, and made dark with natural malt infusions and vanilla. The result, a rich, naturally dark whiskey that’s as smooth as a pint of the black stuff.
To learn more, follow @bornirishwhiskey on Instagram
