Contemporary Irish whiskey secures menu placement across Burger & Lobster London restaurants, continuing momentum in influential hospitality groups
Born Irish Whiskey from Kirker Greer Spirits has secured a significant UK on-trade listing with Burger & Lobster, with the contemporary Irish whiskey now available across all ten of the group's London restaurants.
The latest listing represents another important milestone in Born Irish's UK growth strategy, following its recent nationwide rollout across O'Neill's pubs. Together, these wins demonstrate growing recognition of the brand within both national pub operators and premium restaurant groups, helping to establish Born Irish as an increasingly visible choice for consumers discovering contemporary Irish whiskey in the on-trade.
Founded in London, Burger & Lobster has built an international reputation for pairing premium food with a carefully curated drinks offer. Its estate of ten restaurants spans some of the capital's most influential dining destinations, attracting both domestic and international consumers seeking premium hospitality experiences.
The listing provides Born Irish with a valuable platform to reach affluent consumers in premium dining environments, where interest in quality spirits and elevated serves continues to grow.
Ryan McFarland, Chief Commercial & Strategy Officer at Drinksology Kirker Greer, said:
"Securing a listing with Burger & Lobster is another important step in Born Irish's UK growth story. Premium restaurant groups play a hugely influential role in shaping consumer perceptions of spirits brands, making this an excellent opportunity to introduce Born Irish to new audiences in a high-quality hospitality environment.
"Building on our recent success with O'Neill's, we're continuing to see strong momentum for the brand across the UK on-trade. These listings reflect growing confidence in Born Irish as a modern Irish whiskey that resonates with both operators and consumers looking for premium yet approachable drinking experiences."
The Burger & Lobster listing forms part of Kirker Greer Spirit's wider strategy to grow Born Irish's presence within premium hospitality, focusing on venues where consumers are increasingly seeking premium serves, quality cocktails and authentic brand stories.
As Born Irish continues to expand its UK distribution, strategic partnerships with respected hospitality operators will remain central to driving trial, building brand awareness and strengthening the whiskey's position within one of the world's most competitive spirits markets.
About Born Irish Whiskey
Born Irish, a triple distilled Irish Whiskey blend, is aged in deep #4 alligator char ex-bourbon casks for the ultimate expression of colour and flavour. It is then finished in rich stout casks for elevated malt character and colour, and made dark with natural malt infusions and vanilla. The result, a rich, naturally dark whiskey that’s as smooth as a pint of the black stuff.
To learn more, follow @bornirishwhiskey on Instagram
About Burger & Lobster
Founded in London in 2011, Burger & Lobster is an internationally recognised restaurant group celebrated for its premium burgers, wild Atlantic lobster and expertly crafted cocktails. With restaurants across London and international locations spanning Europe, Asia and the Middle East, the brand has built a reputation for delivering high-quality ingredients, exceptional hospitality and a vibrant dining experience. Its London estate comprises 10 restaurants, welcoming thousands of guests each week and making it one of the capital's leading premium casual dining operators.
Social media: @burgerandlobster
