Jawbox Apple & Ginger inspired by rare estate-grown apple variety
Kirker Greer Spirits, part of Drinksology Kirker Greer (DKG Group), has expanded its award-winning Jawbox range with the launch of Jawbox Apple & Ginger Gin Liqueur. Inspired by an unusual apple variety grown on the distillery’s country estate just outside of Belfast, this new small-batch gin liqueur is available to on- and off-trade retailers in the UK and Ireland.
Born from the brand’s Small Batch Classic Dry Gin, Jawbox Apple & Ginger builds on this award-winning recipe to offer a bright, refreshing twist. The result is a gin liqueur with crisp green apple notes, complemented by bright citrus, soft juniper and warming ginger spice that combine to deliver a long, refreshing and subtly sweet finish.
“The crisp apple flavour in Jawbox Apple & Ginger combines beautifully with the unique combination of botanicals in our small-batch classic dry gin, while the touch of ginger adds a gentle warmth – creating a standout combination that’s delicious,” says Ali Pickering, Chief Marketing Officer at DKG.
Jawbox Small-Batch Classic Dry Gin is crafted with 11 botanicals*, including locally harvested Belfast Black Mountain heather. It offers bold juniper and pine notes, balanced with coriander and clean citrus. On the palate, these flavours evolve into layers of pepper, green angelica and a subtle rootiness, finishing with clean citrus and lingering notes of juniper and pine.
“Our Jawbox distillery sits on a 300-acre country estate dating back to the 16th century, where we grow the grain used in Jawbox,” adds Pickering. “It’s also home to an unusual and distinctive apple variety – the unique ‘Echlinville’ cultivar — which inspired the creation of our Jawbox Apple & Ginger Gin Liqueur.”
Available to on- and off-trade retailers and wholesalers at an RRP of £25.50, Jawbox Apple & Ginger is targeted at 28-55 year-old urban gin drinkers who are sociable, hard working, and willing to trade up for quality.
Jawbox Apple & Ginger is delicious mixed with Fever Tree Ginger Ale, and Fever Tree Indian Tonic Water. It’s also wonderfully versatile across a range of flavour-forward cocktails including The Apple Southside, The Apple Collins and The Apple Fizz**.
Kirker Greer Spirits is supporting this new launch with a social media campaign starting in May, followed by further promotional activities throughout the summer.
Jawbox Apple & Ginger Gin Liqueur joins the brand’s existing award-winning portfolio including Jawbox Small Batch Classic Dry Gin, Jawbox Export Strength Gin, Jawbox Pineapple & Ginger Gin Liqueur and Jawbox Rhubarb & Ginger Liqueur.
