Ukiyo Japanese Gin is the fastest growing imported gin brand in the UK, according to the latest IWSR data, reporting a remarkable 171.1% volume increase between 2023 and 2024.
With a 171.1% year-on-year increase in volume sales, Ukiyo has outpaced every other imported gin in the market, contributing to a 77.1% category-leading CAGR for the total imported gin category. In a UK market that has seen an overall decline in gin consumption, Ukiyo’s standout growth signals increasing consumer demand for premium, globally inspired spirits with provenance and craft at their core.
Our Chief Commercial & Strategy Officer, Ryan McFarland commented:
"Ukiyo’s rise in the UK market is a reflection of the growing appetite for premium discovery brands. We’ve invested in building a story and a serve that resonates with consumers looking for something distinctive and elevated. To outperform legacy brands and see Ukiyo top the growth charts is a fantastic achievement for our team and our partners."
Ukiyo’s portfolio, which includes Tokyo Dry Gin, Blossom Gin and Yuzu Gin, continues to gain traction in both the on- and off-trade across the UK, with strategic activations and increased availability planned throughout 2025.
Discover more about the award-winning Ukiyo Spirits range here.
